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Offshorers - How To Keep U.S. Clients Happy

Service providers, we’ve got the scoop on what U.S. clients are really looking for in Indian offshore outfits. Here’s what makes an offshore service provider attractive to prospective U.S. clients.

Recent Issues
  • No Coming Back From These English Mistakes
    You have a newly minted degree from IIT Delhi and an endearing smile. Your manager has high hopes for you. That is, until you utter "kindly do the needful" on your first day.  This is the sort of phrase that tends to bring conversations screeching to a halt. Falling on western ears, "Hinglish" (that peculiarly Indian brand of not-Hindi-not-English) raises serious doubts about your ability to cross the language divide.  To be sure, you may think American style English seems wrong, or even improper, at times.  But if you find the Americanisms hard to stomach, imagine your reader's finger hovering over the delete button about to send your email to the bin.  Maybe that's not exactly appealing either. There are plenty of online education sources that'll help you get rid of national colloquialisms and make sure your English is as smooth and clear as possible, but it never hurts to take a look at lists of common mistakes.  We've started at the top, with the worst mistakes to avoid.  Rest assured no one expects you to know flawless American-style English overnight.   Here's what the language trainers should have taught you, before they all evidently stepped out to lunch. 
  • First Impressions Matter More Than You Think. Don’t Blow It
    Dost, in America, first impressions are valued more - far more - than you may expect.   In America, you may not have the luxury of gradually shaping people's opinions of you over time.  Here, Americans move fast and tend to be, shall we say, short on attention span.  They will make snap judgments about you that will stick. If you want to keep warming that cubicle, you need to treat first meetings with care. The “dos and don’ts” in this article should help.
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